AAA Direct Mail
When people think about AAA, they usually only think about roadside service. While that is a main feature, AAA hired me to design a piece that highlighted all of the additional benefits that AAA membership provides. I created a clear and simplified design that concisely depicted AAA’s many services and discounts.
The mailer cleverly folds itself into an envelope with a pocket containing a fact sheet and payment form. The front cover uses spot gloss to visually demonstrate the inherent value of an AAA membership. The interior lists membership perks and contains temporary membership cards in the pocket. This mailer helped to drive an uptick in membership throughout California, Oregon, and Washington.