Ashley Valley Sewer Management
As a public-facing city board in a small town, Ashley Valley Sewer Management (AVSM) sought a professional brand identity that would build recognition and trust among its constituents. I developed an official logo that evoked AVSM’s nature-forward role in providing clean water.
Leveraging the logo design, I also developed a business system complete with business cards and letterhead. The switch from generic clip art to professional design was so well received, AVSM also started using the new logo design in signage, even carving it into a large boulder outside its offices.