Wayfinder Promotional Mailer
A marketing agency can’t forget self-marketing. Direct-mail company Wayfinder tasked me with creating a direct mail piece that demonstrated the dichotomy of marketing physical products versus complex software, with each asset demonstrating Wayfinder’s proprietary approach.
As art director, I conceptualized the form factor, layout, and imagery for each piece. Leveraging the idea of tag lines and jingles, I created faux products with simplistic tags in Photoshop. The three mailers shipped sequentially with different content to keep potential clients interested.