Wells Fargo Online
Wells Fargo, the 4th largest bank in the US, has many lines of business. Marketing needed a better way to target all of their customers’ specific needs. I collaborated on updating the website with a new CMS that had better targeting capabilities. I also redesigned placements and ad banners for different touch points along the revised customer journey. Each journey could vary—for example, a credit card customer’s needs differ from a home equity customer. To customize these experiences, I worked with the larger CX team to design specialized marketing for lines of business within the holistic enterprise brand.
*For NDA compliance, only publicly available images are shown.
This project required me to work cross-functionally with enterprise brand, UX, and visual design teams to create the new marketing placements for the public site (above) and secure session (below). I refreshed core brand elements and icons, which were deployed across the entire site for various campaigns. I also designed banner ads and landing pages for specific customer journeys. This work created the foundation for future brand design, which has grown and evolved in the years since.